Pay Per Click (PPC) Management

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PPC Ads (Google Ads) Management

[/vc_column_text][vc_empty_space height=”7px”][vc_column_text]We are professional PPC service provider company and finding the ways how to satisfy our clients. Make our clients satisfied with hard works and efforts is our mission and vision.[/vc_column_text][vc_empty_space height=”10px”][mkd_image_gallery type=”image_grid” column_number=”2″ pretty_photo=”no” grayscale=”no” images=”5202,5203,5204,5205″ image_size=”medium”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1624616033773{background-color: #c3e6e5 !important;}”][mkd_section_title title_tag=”h3″ enable_separator=”yes” content_align=”center” title=”Free PPC Consultation”][/mkd_section_title]

[vc_empty_space height=”30px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”section-mar-pad-s1 section-bg-style disabled”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Our Work Process”][/mkd_section_title][vc_row_inner content_width=”grid”][vc_column_inner width=”1/3″][vc_column_text]1. Website Analysis
We perform in-depth website analysis to prepare definitive results and provide reviews for all the SEO practices adopted to boost the brand and website.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]2. Competitor Analysis
We analyze the strategies adopted by your potential competitors and enable you to understand the threats and opportunities.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]3. Keyword Analysis
We use the list of targeted search terms to formulate keywords that reflect on your product/service.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”45px”][vc_row_inner content_width=”grid”][vc_column_inner width=”1/3″][vc_column_text]4. Increase Traffic
Every strategy we formulate is in conjunction with generating traffic to your website.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]5. Optimize Conversion Rates
We work on reducing the bounce rates of your website and ensure that you get long-time loyal followers.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]6. Improve website ranking
We orient ourselves towards latest trends to provide guaranteed and genuine search engine optimization services to revamp your website ranking on SERPs.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_width=”grid” el_class=”section-mar-pad-s1 section-bg-style”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_empty_space][vc_empty_space][vc_single_image image=”6108″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]

Types of Google ads

There are 8 different types of ad campaigns with Google Ads:

Search – Text ads on Google search results

Display – Image ads on websites or on Gmail

Video – Video ads on YouTube

Shopping – Product listings on Google

App – Your app promotion on many channels

Smart – Simplified automated ads on Google and across the web

Local – Drive customers to a physical location

Discovery – Runs ads across Google’s feeds when they’re open[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”section-mar-pad-s1″][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Want to Grow Your Business : Contact Today!”][/mkd_section_title][vc_row_inner content_width=”grid”][vc_column_inner width=”1/3″][vc_single_image image=”5309″ img_size=”full”][/vc_column_inner][vc_column_inner width=”1/3″][vc_empty_space][mkd_lists bullet_type=”icon” 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unordered_list_items=”%5B%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Conversion%20Tracking%22%7D%2C%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Google%20Search%20%26%20Display%20Networks%22%7D%2C%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Monthly%20Calls%20%26%20Reporting%22%7D%2C%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Landing%20Page%20Optimization%20Recommendations%22%7D%2C%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Manual%20Bid%20Management%20within%20Google%20AdWords%22%7D%2C%7B%22icon_pack%22%3A%22ion_icons%22%2C%22fa_icon%22%3A%22%22%2C%22fe_icon%22%3A%22%22%2C%22ion_icon%22%3A%22ion-checkmark%22%2C%22linea_icon%22%3A%22%22%2C%22simple_line_icons%22%3A%22%22%2C%22dripicon%22%3A%22%22%2C%22text%22%3A%22Manual%20Phone%20Tracking%20within%20Google%20AdWords%22%7D%5D” animate=”yes” padding_left=”” icon_size=”22″ icon_color=”#fdb812″ text_size=”15″ text_color=”#929191″][vc_empty_space height=”30px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”section-mar-pad-s1 section-bg-style”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Why Choose HOWAYS for PPC Services?”][/mkd_section_title][vc_row_inner content_width=”grid”][vc_column_inner width=”1/3″][vc_column_text]Reduced spend by 30%, while maintaining consistent volume of traffic[/vc_column_text][vc_empty_space height=”15px”][mkd_separator type=”full-width” color=”#eeee22″ border_style=”solid” thickness=”2px”][vc_empty_space height=”15px”][vc_column_text]Reduced CPC (Cost-Per-Click) by upto 30% and increased impressions[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”6086″ img_size=”250×206″ alignment=”center”][vc_empty_space height=”30px”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Tripled the click-through rate of an ad group from 2.80% to 7.35% through ad text optimization.[/vc_column_text][vc_empty_space height=”15px”][mkd_separator type=”full-width” color=”#eeee22″ border_style=”solid” thickness=”2px”][vc_empty_space height=”15px”][vc_column_text]Increased Quality Score averages to 7, which provided 43% lower cost[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1624086201773{margin-top: 50px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Our Process Works”]This is our high level process that we go through with every client of ours.[/mkd_section_title][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_awesome” fa_icon=”” icon_position=”top” icon_type=”square” icon_size=”mkd-icon-tiny” icon_animation=”” title=”Strategy Call” title_tag=”h4″ custom_icon=”6096″ icon_border_width=”2px” text=”We discuss about the current status, and the desired result. Then we do a deep dive into your content.”][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_awesome” fa_icon=”” icon_position=”top” icon_type=”square” icon_size=”mkd-icon-tiny” icon_animation=”” title=”Goal Settings” title_tag=”h4″ custom_icon=”6095″ icon_border_width=”2px” text=”We prepare a 1 month, 3 months, and 6 months goal for your account. We write down each and every step that will be covered.”][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_awesome” fa_icon=”” icon_position=”top” icon_type=”square” icon_size=”mkd-icon-tiny” icon_animation=”” title=”Execution” title_tag=”h4″ custom_icon=”6094″ icon_border_width=”2px” text=”This is the part where your experts take over and execute all the steps. Everything is taken care of.”][vc_empty_space][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”section-mar-pad-s1 section-bg-style”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Paid media tools we thrive on”][/mkd_section_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”6106″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6101″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6098″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6102″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”6100″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6104″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6103″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”6105″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”section-mar-pad-s1 section-bg-style disabled”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Our Recent Work Portfolio”][/mkd_section_title][mkd_portfolio_slider number_of_columns=”4″ space_between_items=”normal” image_proportions=”square” order_by=”date” order=”ASC” item_layout=”gallery-overlay” enable_navigation=”no” enable_pagination=”no” number_of_items=”4″ category=”seo”][/vc_column][/vc_row][vc_row css=”.vc_custom_1663516193642{margin-top: 50px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}” el_class=”hidden-none”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Pay Per Click (PPC) Packages”][/mkd_section_title][vc_column_text][css3_grid id=’howays-ppc’][/vc_column_text][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row content_width=”grid” css=”.vc_custom_1644152291997{margin-top: 50px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}”][vc_column][mkd_section_title title_tag=”h2″ enable_separator=”yes” content_align=”center” title=”Frequently Asked Questions”][/mkd_section_title][mkd_accordion_holder layout=”accordion” type=”boxed”][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”WHAT IS GOOGLE ADS (PPC ADS)?”][vc_column_text]Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”WILL MY TARGET MARKET CLICK ON MY ONLINE PPC ADS?”][vc_column_text]With PPC ads, your ads are targeted for the online users searching for your type of business. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW MUCH DOES A PPC CAMPAIGN COST?”][vc_column_text]The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW DO I BUDGET FOR MY PPC CAMPAIGNS?”][vc_column_text]Your PPC costs must be calculated based on your bid, your targeting and your ad quality. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW DO I DEFINE “SUCCESS” IN A PPC CAMPAIGNS?”][vc_column_text]Success in PPC depends on the organization and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW GOOGLE ADS(PPC) CAN INCREASE YOUR SALES?”][vc_column_text]With Google ads, you can reach people looking to buy a travel package, which can make an immediate impact on your sales numbers.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”WHY ADVERTISE WITH PAY-PER-CLICK ADS?”][vc_column_text]

Access useful targeting options unavailable in traditional advertising
Show up above organic results in online searches
Outrank competitors
Accomplish various goals, from brand awareness to purchases
Reach people when they’re looking for you

[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW LONG DOES IT TAKE TO SEE THE RESULT?”][vc_column_text]PPC campaigns can produce results almost overnight. However, optimal results are usually achieved at least three months of careful management and monitoring.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW MUCH DOES GOOGLE ADS (PPC) COST?”][vc_column_text]The great thing about PPC is that the cost is up to you. You start with a daily budget, and as you attract clicks, you’ll pay for the traffic up to the amount of money you’ve set as your maximum.[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW IS MY COST FOR ADVERTISING DETERMINED?”][vc_column_text]It depends on various factors, some from them are :

What your competitors are willing to pay
How well your ad is written
How relevant your ad is
How well your landing page performs and how successful your ad is

[/vc_column_text][/mkd_accordion][mkd_accordion icon_pack=”font_awesome” fa_icon=”fa-hand-o-right” title=”HOW CAN I CALCULATE MY RETURN ON AD SPEND?”][vc_column_text]ROAS is simply PPC revenue minus PPC cost, divided by PPC cost. It’s
usually shown as a percentage.

For example, if your sales from PPC are Rs.1,00,000, and you paid
Rs.60,000 to Google, your ROAS would be 66 percent:

(Rs.1,00,000 profit – Rs.60,000 ads cost = Rs.40,000) / Rs.60,000 ads
cost = 0.66 = 66% ROAs.

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Facebook Ads Management

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PPC Management/

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SEO Services

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