About Kumar Krishna

The Story

Why I Built Howays — and Why It's Only Healthcare & Wellness

I started Howays in 2013 with a straightforward idea: most small business owners running Google Ads are getting poor results not because their budget is too small, but because nobody is managing the account properly.

Over the first few years, I worked across different industries — hospitality, food brands, engineering firms, ecommerce. I ran campaigns for clients like Best Western The Stuart in the UK and Taj Mahal Basmati Rice in India. I built a track record managing over $10M in ad spend.

But I kept noticing something specific about healthcare and wellness clients. Their problem was different from everyone else's. They didn't just want more leads — they needed the right leads. A dietitian getting 100 leads who want a one-time free consultation is worse than getting 30 leads who are ready to commit to a programme. A gym owner getting 200 enquiries from students who can't afford membership wastes their entire sales team's week.

Lead quality, not lead volume, is the real problem for healthcare and wellness businesses. And that requires a different kind of Google Ads strategy — tighter keyword selection, more aggressive negative keyword management, ad copy that pre-qualifies before the click, and landing pages that filter rather than attract everyone.

That focus is why Howays now works exclusively with healthcare and wellness businesses — dietitians, dentists, gyms, clinics, coaches, yoga studios, physiotherapists, skin clinics, wellness centres — in India and the UK.

The result that best sums up what we do: one healthcare client was stuck at 30 leads per month. We audited the account, identified three specific problems, fixed them — and without increasing the budget, leads went to 50 the very next month. That's what the right Google Ads strategy does.