Email startup Titan has struck a strategic partnership with web hosting giant GoDaddy that could transform professional email services for millions of small businesses worldwide. The collaboration, which began rolling out in August 2025, integrates Titan’s email platform into GoDaddy’s Professional Email service for customers in developing markets including India.
Why It Matters Now
Small businesses now get access to enterprise-grade email tools without enterprise costs. According to Business Standard, this partnership targets the $60 billion global business email market currently dominated by Google Workspace and Microsoft 365. The timing aligns with rising internet penetration and digital adoption among small businesses in developing markets.
“We’re taking on Google and Microsoft by carving out a niche their products don’t serve,” said Bhavin Turakhia, Titan’s founder and CEO, as quoted in Business Standard.
Strategic Advantage
“The partnership delivers immediate scale for Titan through GoDaddy’s massive distribution network. According to Economic Times and multiple market statistics, GoDaddy registers about 22 percent of all new domains worldwide, which Titan says positions it to become the default email provider for a significant share of new businesses globally.”
“As a part of this deal, we’ll be adding about two million mailboxes to Titan in the coming quarters. Then, every year, we expect another million mailboxes to be added just through this one partnership,” Turakhia told Economic Times.
Titan currently powers about 2.3 million mailboxes linked to roughly 1.5 million domain names, as reported by Economic Times. The company achieved profitability earlier this year and doubled its customer base over the past two years, according to Business Standard.
Market Impact in India
The service began rolling out to GoDaddy customers in developing markets starting on 12 August, with India being a key focus market. Small businesses in these regions increasingly need digital tools to compete effectively and reach customers online.
“Small businesses need intelligent tools that make it easy to connect with customers and drive growth,” said Oliver Hoare, GoDaddy’s vice president of strategic partnerships, as quoted in Business Standard.
The platform offers features typically reserved for larger enterprises, including email composition assistance, professional design tools, automated appointment scheduling, campaign management, and security features. According to the Economic Times, these tools help businesses increase customer engagement and support brand growth.
What Business Leaders Should Know
Titan operates through reseller partnerships rather than direct sales, according to the Economic Times. The company works with domain registrars, hosting providers, and web service firms, integrating its product into their offerings. When customers purchase domains or websites, they get Titan’s professional email as an add-on during checkout.
The startup raised $30 million from Automattic in 2021 at a $300 million valuation, according to Economic Times. Automattic, WordPress’s parent company, holds a 10 per cent stake while Turakhia and leadership team members have the remaining 90 per cent.
“Small businesses serve as the foundation of the global economy.” They deserve the same powerful tools that large enterprises use to succeed,” Turakhia told Business Standard. “Our partnership with GoDaddy will democratize access to these advanced email capabilities, empowering millions of businesses worldwide to enhance their communication and marketing efforts.”
Titan expects to reach 10 million mailboxes within two to three years, targeting $40 million in annual recurring revenue from existing contracts plus new business, according to Business Standard. The company remains cash-flow positive and isn’t actively seeking additional capital, though it stays open to strategic investors.
This partnership represents a significant shift in professional email services for small businesses. As both companies tap into the growing demand for digital services in developing markets, they could reshape how millions of entrepreneurs communicate with customers.
