Quick Take
- Graas.ai secured $9M pre-Series B funding led by Tin Men Capital for Indian expansion
- Platform processed $1B+ gross merchandise value across 2,000+ brands in seven countries
- Five autonomous agents execute decisions beyond traditional analytics dashboards
- Company holds SOC2, GDPR, PDPA, and ISO compliance certifications for enterprise deployment
- Funding validates growing demand for intelligent commerce automation solutions
Singapore-based Graas.ai has secured over $9 million in pre-Series B funding to transform how Indian e-commerce brands operate through autonomous decision-making agents. Tin Men Capital led the funding round, with participation from Ingred Wealth, Orson, and returning investors Integra Partners and Yuj Ventures.
The capital comes at a time when Indian e-commerce brands are struggling with profitability pressures. Rising customer acquisition costs and shrinking margins have created challenges across the sector. What sets Graas.ai apart is its focus on agents that actually execute business decisions, rather than just displaying data like traditional AI dashboards.
Agent Foundry Platform Addresses Key Business Challenges
The new funding will speed up Agent Foundry’s rollout across India. This platform tackles critical pain points including customer acquisition optimization, dynamic pricing, margin protection, and inventory management through five specialized autonomous agents.
Prem Bhatia, Co-founder and CEO of Graas.ai, explained the company’s approach: “Commerce doesn’t need another AI copilot or prettier dashboard. It needs agents that actually run the play. We’ve spent two years building the data backbone, and now with Agent Foundry, we’re helping brands act on it.”
The platform has impressive credentials. It has processed more than $1 billion gross merchandise value while supporting over 2,000 brands across seven countries in Southeast Asia and India. These numbers show substantial market traction.
Five Specialized Agents Drive Operational Excellence
The Agent Foundry works through five distinct components, each designed for specific business functions. Hopper acts as an in-house analyst, tracking SKU performance, GMV metrics, and campaign effectiveness. Catalyst functions as a B2B order specialist that converts handwritten lists, voice notes, and WhatsApp messages into structured purchase orders.
Chatter operates as a customer support agent focused on driving sales conversions. Turbo provides unified visibility across sales, advertising, inventory, and operations data. Extract ensures clean data delivery directly to Google Sheets or enterprise databases.
This comprehensive system moves beyond traditional analytics. It provides actionable intelligence that autonomous agents can execute without human intervention.
Strong Investor Confidence Despite Market Challenges
The successful funding demonstrates investor confidence in autonomous commerce solutions during tough market conditions. Murli Ravi, Managing Partner at Tin Men Capital, shared his perspective: “The end of cheap capital has resulted in brands focusing on sustainable growth without sacrificing margins. We backed Graas because they’ve built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers.”
Jinesh Patel, Managing Partner at Integra Partners, added context about the company’s evolution: “Integra backed Graas in 2022 when making data the primary driver of decision-making was still a major challenge for most eCommerce brands. Today, as agent-led systems gain traction, Graas is uniquely positioned with the vertical data depth to lead this shift across Southeast Asia and India.”
Enterprise-Grade Security Enables Widespread Adoption
Graas.ai maintains comprehensive security and compliance standards that are crucial for enterprise adoption. The company holds SOC2, GDPR, PDPA, and ISO certifications, allowing clients to deploy automation solutions confidently across regulated markets.
Founded in 2022 by Prem Bhatia and Ashwin Puri, the company integrates with more than 100 platforms. These include major marketplaces, direct-to-consumer sites, and advertising channels across India and Southeast Asia.
Strategic Vision for Autonomous Commerce Future
Bhatia addressed the challenging fundraising environment directly: “This multi-agent framework lets us create bespoke agents solving commerce’s toughest problems. Despite the challenging fundraising climate, we’re grateful our investors share our vision for an agentic world.”
The global commerce technology market is experiencing rapid change. Businesses increasingly seek automation solutions to maintain competitive advantages. Agent-led systems are gaining momentum as brands pursue sustainable growth models without sacrificing operational efficiency.
For Indian business leaders, this development signals broader automation trends reshaping e-commerce operations. Companies that embrace intelligent agents may gain significant advantages in efficiency and profitability. The market continues evolving toward autonomous decision-making systems, making this a critical period for strategic technology adoption.
