Singapore-based Graas.ai has secured over $9 million in pre-Series B funding to transform how Indian e-commerce brands operate. The round was led by Tin Men Capital, with participation from Ingred Wealth, Orson, and returning investors Integra Partners and Yuj Ventures.
The fresh capital will fast-track Agent Foundry’s rollout in India. This proprietary platform creates autonomous agents that tackle pressing commerce challenges. Unlike traditional AI dashboards, these agents actually execute decisions for brands.
“Commerce doesn’t need another AI copilot or prettier dashboard. It needs agents that actually run the play. We’ve spent two years building the data backbone, and now with Agent Foundry, we’re helping brands act on it,” said Prem Bhatia, Co-founder and CEO of Graas.ai.
Agent Foundry addresses critical pain points for Indian businesses. These include customer acquisition costs, pricing optimization, margin protection, and inventory management. The platform moves beyond traditional analytics to provide actionable intelligence.
Why It Matters Now
Indian eCommerce brands face mounting pressure on profitability. Rising customer acquisition costs and thin margins demand more intelligent automation. Graas. Ai’s approach offers brands a competitive edge through autonomous decision-making.
The platform has already processed more than $1 billion. gross merchandise value. It supports more than 2,000 brands across seven countries in Southeast Asia and India.
Five specialized agents operate within the Foundry ecosystem. Hopper serves as an in-house analyst, tracking SKU, GMV, and campaign performance. Catalyst acts as a B2B order specialist that transforms handwritten lists, voice notes, and WhatsApp messages into structured orders.
Chatter functions as a customer support agent focused on driving sales conversions. Turbo provides a unified view of sales, advertising, inventory, and operations data. Extract ensures clean, ready-to-use data delivery directly to Google Sheets or databases.
Strategic Advantage
“The end of cheap capital has resulted in brands focusing on sustainable growth without sacrificing margins. We backed Graas because they’ve built the data infrastructure and understand the context engineering required to build enterprise-grade agents for retailers,” said Murli Ravi, Managing Partner at Tin Men Capital.
The timing aligns with market transformation trends. Businesses increasingly seek automation solutions to maintain a competitive advantage, according to industry reports. The successful funding reflects strong investor trust in Graas. Ai’s unique approach to commerce intelligence.
Jinesh Patel, Managing Partner at Integra Partners, noted important context. “Integra backed Graas in 2022 when making data the primary driver of decision-making was still a major challenge for most eCommerce brands. Today, as agent-led systems gain traction, Graas is uniquely positioned with the vertical data depth to lead this shift across Southeast Asia and India.”
What Business Leaders Should Know
Graas.ai maintains high standards of data security and compliance. The company holds certifications including SOC2, GDPR, PDPA, and ISO standards. This ensures enterprise clients can deploy solutions confidently.
Founded in 2022 by Prem Bhatia and Ashwin Puri, Graas.ai operates across India and Southeast Asia. The company integrates with more than 100 platforms, including marketplaces, direct-to-consumer sites, and advertising channels.
Bhatia added context about the challenging fundraising climate. “This multi-agent framework lets us create bespoke agents solving commerce’s toughest problems. Despite the challenging fundraising climate, we’re grateful our investors share our vision for an agentic world.”
The global commerce technology market is experiencing rapid transformation. Agent-led systems are gaining traction as brands seek sustainable growth models—Graas. Ai’s vertical data depth positions it to lead this shift across key Asian markets.
For Indian business leaders, this development signals broader automation trends. Companies that embrace intelligent agents may gain significant advantages in efficiency and profitability. The $9 million funding validates the market demand for commerce automation solutions.
