We are professional PPC service provider company and finding the ways how to satisfy our clients. Make our clients satisfied with hard works and efforts is our mission and vision.
Free PPC Consultation
Our Work Process
1. Website Analysis
We perform in-depth website analysis to prepare definitive results and provide reviews for all the SEO practices adopted to boost the brand and website.
2. Competitor Analysis
We analyze the strategies adopted by your potential competitors and enable you to understand the threats and opportunities.
3. Keyword Analysis
We use the list of targeted search terms to formulate keywords that reflect on your product/service.
4. Increase Traffic
Every strategy we formulate is in conjunction with generating traffic to your website.
5. Optimize Conversion Rates
We work on reducing the bounce rates of your website and ensure that you get long-time loyal followers.
6. Improve website ranking
We orient ourselves towards latest trends to provide guaranteed and genuine search engine optimization services to revamp your website ranking on SERPs.
Types of Google ads
There are 8 different types of ad campaigns with Google Ads:
Search – Text ads on Google search results
Display – Image ads on websites or on Gmail
Video – Video ads on YouTube
Shopping – Product listings on Google
App – Your app promotion on many channels
Smart – Simplified automated ads on Google and across the web
Local – Drive customers to a physical location
Discovery – Runs ads across Google’s feeds when they’re open
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- Dedicated Account Manager
- Account Review & Goal Setting
- Keyword Research
- Account Structure/Restructure
- Text Ad Optimization
- Geo-Targeting
- Campaign Level Reporting
- Transparency - You Always Have Access to Your Account
- Conversion Tracking
- Google Search & Display Networks
- Monthly Calls & Reporting
- Landing Page Optimization Recommendations
- Manual Bid Management within Google AdWords
- Manual Phone Tracking within Google AdWords
Why Choose HOWAYS for PPC Services?
Reduced spend by 30%, while maintaining consistent volume of traffic
Reduced CPC (Cost-Per-Click) by upto 30% and increased impressions
Tripled the click-through rate of an ad group from 2.80% to 7.35% through ad text optimization.
Increased Quality Score averages to 7, which provided 43% lower cost
Our Process Works
This is our high level process that we go through with every client of ours.
Strategy Call
We discuss about the current status, and the desired result. Then we do a deep dive into your content.
Goal Settings
We prepare a 1 month, 3 months, and 6 months goal for your account. We write down each and every step that will be covered.
Execution
This is the part where your experts take over and execute all the steps. Everything is taken care of.
Paid media tools we thrive on
Our Recent Work Portfolio
Frequently Asked Questions
WHAT IS GOOGLE ADS (PPC ADS)?
Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results.
WILL MY TARGET MARKET CLICK ON MY ONLINE PPC ADS?
With PPC ads, your ads are targeted for the online users searching for your type of business. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service.
HOW MUCH DOES A PPC CAMPAIGN COST?
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign.
HOW DO I BUDGET FOR MY PPC CAMPAIGNS?
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads.
HOW DO I DEFINE “SUCCESS” IN A PPC CAMPAIGNS?
Success in PPC depends on the organization and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions.
HOW GOOGLE ADS(PPC) CAN INCREASE YOUR SALES?
With Google ads, you can reach people looking to buy a travel package, which can make an immediate impact on your sales numbers.
WHY ADVERTISE WITH PAY-PER-CLICK ADS?
- Access useful targeting options unavailable in traditional advertising
- Show up above organic results in online searches
- Outrank competitors
- Accomplish various goals, from brand awareness to purchases
- Reach people when they’re looking for you
HOW LONG DOES IT TAKE TO SEE THE RESULT?
PPC campaigns can produce results almost overnight. However, optimal results are usually achieved at least three months of careful management and monitoring.
HOW MUCH DOES GOOGLE ADS (PPC) COST?
The great thing about PPC is that the cost is up to you. You start with a daily budget, and as you attract clicks, you’ll pay for the traffic up to the amount of money you’ve set as your maximum.
HOW IS MY COST FOR ADVERTISING DETERMINED?
It depends on various factors, some from them are :
- What your competitors are willing to pay
- How well your ad is written
- How relevant your ad is
- How well your landing page performs and how successful your ad is
HOW CAN I CALCULATE MY RETURN ON AD SPEND?
ROAS is simply PPC revenue minus PPC cost, divided by PPC cost. It’s
usually shown as a percentage.
For example, if your sales from PPC are Rs.1,00,000, and you paid
Rs.60,000 to Google, your ROAS would be 66 percent:
- (Rs.1,00,000 profit – Rs.60,000 ads cost = Rs.40,000) / Rs.60,000 ads
cost = 0.66 = 66% ROAs.
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