OpenAI CEO Sam Altman said India is currently OpenAI’s second-largest market after the United States and may become the largest in the future, as the company launches new AI products including ChatGPT-5.
The announcement comes as OpenAI expands globally. India is currently OpenAI’s second-largest market, according to CEO Sam Altman during a media briefing.
“India is our second-largest market in the world after the US, and it may well become our largest market. It’s incredibly fast-growing, but what users are doing with AI, what citizens of India are doing with AI, is quite remarkable,” Altman stated.
Why It Matters Now
OpenAI plans to work with Indian partners to make AI more affordable and accessible, creating business opportunities in the country.
“We’re especially focused on bringing products to India, working with local partners to make AI work great for India and make it more affordable for people across the country. We’ve been paying a lot of attention here given the rate of growth, and I am excited to come for a visit in September,” Altman added.
OpenAI announced the launch of ChatGPT-5 with enhanced capabilities for coding and business automation. Reports mention that the model comes in multiple versions, allowing developers to balance performance, cost, and speed based on specific needs.
Market Impact in India
Reports say the new model improves multilingual understanding across more than a dozen Indian languages, aiming to support AI adoption in India.
“GPT-5 significantly improves multilingual understanding across over 12 Indian languages, including regional languages. So that’s really exciting because, as Sam mentioned, India is a priority market for us,” said Nick Turley, ChatGPT lead.
OpenAI describes GPT-5 as its “best model yet for coding and agentic tasks,” with improvements in performance and functionality, according to company statements.
Strategic Advantage
ChatGPT-5 features advanced reasoning capabilities and is designed to provide more reliable responses compared to previous versions.
Altman addressed concerns about job displacement in the software industry. He emphasised that demand for software continues to grow globally:
“We have badly underestimated the amount of additional software that the world has demand for,” Altman noted. “We’re going to find out that there’s unlimited demand for software, and that it’ll be a huge unlock for economic growth and opportunity in the world.”
Reports mention that OpenAI is rolling out ChatGPT-5 across multiple user tiers, with phased access for different groups.
What Business Leaders Should Know
OpenAI’s focus on India is expected to create new opportunities for local partnerships, with companies able to utilise improved AI capabilities and potentially lower implementation costs.
Multilingual support in GPT-5 enables businesses to serve India’s diverse markets, including in regional languages.
Sam Altman announced plans to visit India in September, which may include partnership discussions.
GPT-5’s enhanced coding and reasoning capabilities can support productivity and complex problem-solving for Indian companies.
OpenAI aims to make its products more affordable in India, with local partnerships expected to help reduce overall costs.
The company’s increased attention on India reflects rapid AI adoption, offering advantages for businesses that adopt its tools early.
