Facebook Ads Introduction

 

 

 

 

 

 

 

How to Open Facebook Ads Manager:

1. If you are using business manager :
   https://business.facebook.com/adsmanager

2. If not (using personal ad account):
   https://facebook.com/adsmanager

 

 

 

 

 

 

 

Facebook Ads Goal:

1. Awareness – introduce your products / brands to the world
2. Consideration – offer a Value Preposition that attracts customers
3. Conversion – want to get a customer to take an action

 

 

 

 

 

 

 

Example of Campaign Objective:

• Increase the website visitors > Choose Traffic
• Increase Post Likes > Choose Engagement
• If you want users at your local shop > Store Traffic

 

 

 

 

 

 

 

You can Target Your Audience By:

• Location or Demographic (City, Country, Age, Gender etc..)
• User Interest (Hobbies, Interest etc..)
• Career & Education (Job type, Education etc..)
• Income Level

 

 

 

 

 

 

 

Type of Audience:

• Broad Audience: target higher people, approx more than 1,000,000 users (Example: Age – 18 – 35, Location: India)
• Specific Audience: Targeting a small niche group, approx users 1000 to 1,000,000)

 

 

 

 

 

 

 

Type of Facebook Ads Creative:

• Single Image or Video – One image / one video / slideshow wit multi images
• Carousel – 2 or more scrollable images or video