Quick Take
- Bengaluru startup Dcluttr raises pre-seed funding from Campus Fund for AI marketing platform
- Targets India’s quick commerce sector growing at 101% CAGR to reach $40 billion by 2030
- AI copilot addresses inventory management and pricing optimization across 3,000+ dark stores
- Founded by NSIT graduates with previous experience at Walmart, Microsoft, and Y Combinator startup
- Platform enables hyperlocal marketing automation and real-time campaign optimization
Bengaluru-based Dcluttr has secured an undisclosed pre-seed funding round from Campus Fund, giving the AI marketing startup fresh capital to speed up product development and grow its customer base across India’s booming quick commerce market.
The investment comes as India’s quick commerce market hits a turning point. The sector is currently worth $3.3 billion and growing at a staggering 101% compound annual growth rate. Industry experts predict it will balloon to $40 billion by 2030, creating massive operational headaches for brands juggling inventory across thousands of hyperlocal fulfillment centers.
AI Revolution Addresses Quick Commerce Pain Points
Satwik Bhardwaj and Ritvik Nagpal, both computer science graduates from NSIT, founded Dcluttr to tackle the biggest headaches in India’s quick commerce world: inventory management, pricing optimization, and hyperlocal demand generation.
Their AI copilot platform pulls together third-party data with brand intelligence to deliver real-time analytics and automation tools. Instead of just reacting to problems, the solution helps brands get ahead of campaign performance drops, inventory shortages, and pricing mistakes while fine-tuning hyperlocal operations across different pin codes.
“Dcluttr represents the future of data-driven growth marketing as quick commerce is now not the edge, but the default,” says Richa Bajpai, Founder & CEO of Campus Fund. “They’re building the AI infrastructure that will power smarter, faster growth decisions for India’s next generation of digital brands.”
Technical Expertise Meets Market Experience
Dcluttr’s founding team combines solid technical skills with real direct-to-consumer experience. Bhardwaj previously built omnichannel solutions at Walmart Global Tech and ran growth marketing at Y Combinator-backed AccioJob. Nagpal brings software engineering experience from Microsoft.
Their earlier company, SuperCrew, helped more than 40 direct-to-consumer brands with growth marketing and technology solutions. This hands-on experience gave them deep insights into the operational challenges they now solve through Dcluttr’s platform.
Strategic Investment Validates AI Marketing Opportunity
The investment from Campus Fund, which only backs student and recent graduate founders, confirms the technical and commercial potential of AI-driven marketing solutions in India’s expanding digital commerce landscape.
Campus Fund focuses on innovative B2B technology startups, making Dcluttr a smart addition to their portfolio of companies reshaping India’s $123 billion e-commerce market. The quick commerce revolution creates ripple effects across marketing technology and retail automation sectors, demanding sophisticated AI tools for brands operating in hyperlocal environments.
Platform Democratizes Advanced Analytics
Dcluttr’s conversational AI interface makes complex data simple and actionable. Brands can now compare product performance across pin codes and optimize marketing spend with precision that was previously out of reach for most commerce brands. The platform tackles the complexity of managing more than 3,000 dark stores, each needing localized inventory tracking and targeted marketing strategies.
The explosive growth in quick commerce creates unprecedented data complexity for brands seeking competitive advantages in hyperlocal markets. Dcluttr’s solution enables proactive campaign management and inventory optimization across diverse geographic markets.
International Expansion Strategy
While initially focused on India’s market expansion, Dcluttr has outlined ambitious plans to extend operations into the Middle East and Southeast Asia. This international expansion strategy reflects growing global demand for AI-powered marketing solutions as quick commerce models gain traction worldwide.
The startup’s long-term vision includes building a unified e-commerce operating system, positioning it to capitalize on the global shift toward AI-first marketing solutions across emerging markets.
Market Impact and Growth Trajectory
Based on India’s quick commerce growth trajectory and comparable AI marketing platforms, industry analysts project significant market penetration opportunities for specialized solutions targeting the sector’s operational complexity.
As quick commerce continues reshaping retail landscapes globally, AI-driven marketing intelligence becomes increasingly critical for brands seeking competitive advantages in hyperlocal fulfillment and customer acquisition strategies. The convergence of explosive market growth and operational complexity creates favorable conditions for specialized technology solutions like Dcluttr’s platform.
