IBM and the United States Tennis Association (USTA) unveiled groundbreaking AI-driven fan experiences for the 2025 US Open. These innovative digital features promise to transform how millions of tennis fans worldwide engage with the tournament.
The collaboration brings cutting-edge technology to USOpen.org and the official mobile app. Business leaders can observe how enterprise AI creates meaningful customer experiences at scale.
Match Chat Delivers Real-Time Tennis Intelligence
“The centrepiece innovation is Match Chat, an interactive AI assistant available for all 254 singles matches.”Fans can ask questions about player statistics, head-to-head records, match insights, and even player name pronunciations.
“Built with IBM WatsonX Orchestrate technologies, Match Chat uses AI agents and large language models, including IBM Granite.”The system leverages real-time data while maintaining the US Open’s editorial style.
“According to a Morning Consult survey commissioned by IBM, 86% of tennis fans worldwide said they see value in AI features. “Real-time insights and personalized highlights drive their sports engagement.
Enhanced Slam Tracker Predicts Match Outcomes
“The enhanced IBM Slam Tracker now offers live ‘Likelihood to Win’ projections for all singles matches.”Win percentages update constantly based on player statistics, expert analysis, and match momentum.
“Post-match, fans can access AI-generated commentary with English subtitles on highlight videos.” This feature deepens understanding of key moments and strategic plays.
“The new Key Points feature simplifies information consumption.”
The new Key Points feature creates three-bullet summaries of articles, tournament data, and match analysis. Users click one button to receive instant “TL: DR” recaps of tournament action.
This addresses modern fans’ need for quick, digestible information during fast-paced tournament coverage.
Strategic Technology Partnership Powers Growth
“IBM’s AI and cloud technologies deepen fan connections,” said Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications. “We’re applying the same powerful technologies that we use with client partners across all industries to meet tennis fans’ demands.”
“Brian Ryerson, Senior Director of Digital Strategy at USTA, emphasized their strategic approach.” “IBM took the time to understand our vision for the US Open. Together we identified the hybrid cloud and AI capabilities needed to bring it to life.”
Why It Matters Now for Business Leaders
This collaboration demonstrates how enterprises can harness AI and cloud computing for customer engagement. “The USTA’s hybrid multicloud infrastructure manages traffic surges exceeding 5,000% during peak times of the tournament.”
“The platform achieves 99.999% uptime during the tournament. “This reliability stems from automated infrastructure provisioning and real-time monitoring systems.
For enterprise leaders, this model shows how businesses can scale digital experiences efficiently. “The USTA increased Match Report production by over 300% in 2024 with help from generative AI tools.”
Digital Transformation Drives Fan Engagement
“The US Open digital platform serves more than 14 million unique users each year.” “Each point played generates more than 150 data points, resulting in about 7 million data points throughout the tournament.”
“IBM Watson. Data manages this data landscape through a hybrid, open data Lakehouse architecture. “The system supports AI workloads while improving model accuracy and insight delivery speed.
“The tournament will run from 26 August to 8 September 2025.””Fans can experience these innovations on USOpen.org and the official mobile app available in Apple’s App Store and Google Play Store.”
Strategic Advantage for Global Enterprises
This partnership sets new standards for the sports and entertainment industries worldwide. The USTA model proves how strategic technology adoption creates competitive advantages through enhanced user experiences.
Businesses across sectors can apply similar approaches to transform customer relationships. The combination of hybrid cloud infrastructure, AI-driven insights, and automated operations delivers measurable results at scale.
