Quick Take
- Mumbai agency Social Panga establishes dedicated AI Council with specialists and technologists
- Initiative targets personalization, automation, and brand safety for marketing campaigns
- Already delivered AI-driven projects for LG Electronics, Pathkind, and Jindal Stainless
- Co-founders Himanshu and Gaurav Arora mentor operations with Soumabha Nandi leading execution
- Strategic move positions agency ahead of competitors developing AI competencies
Mumbai-based marketing agency Social Panga has assembled a specialized AI Council to bridge artificial intelligence capabilities with measurable business results for Indian brands. The initiative builds on a proven track record with major clients including LG Electronics and Jindal Stainless.
Social Panga has launched an internal AI Council to transform how Indian brands approach marketing and digital strategies. The Mumbai-based agency’s new initiative brings together specialists, strategists, and technologists to bridge AI capabilities with real business results.
The move positions Social Panga unveils AI Council to leverage artificial intelligence across creative workflows, content creation, and performance optimization. According to the company announcement, the Council will address personalization, automation, and brand safety for clients navigating modern marketing challenges.
Proven Success Drives Strategic Expansion
AI adoption in marketing has accelerated rapidly across Indian businesses. Social Panga’s structured approach offers brands a dedicated path to integrate these technologies effectively. The agency already shows proven success with AI-driven campaigns for major clients including LG Electronics, Pathkind, Jindal Stainless, Himalaya, and Lava.
These projects demonstrated measurable value through enhanced creativity and customer engagement. The Council builds on this foundation to scale AI solutions across the agency’s client portfolio.
Leadership Vision and Operational Structure
Co-founders Himanshu Arora and Gaurav Arora will mentor the Council’s operations. Soumabha Nandi, EVP of Creative Strategy & Growth, leads strategic vision and day-to-day execution.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP of Creative Strategy & Growth, Social Panga.
The leadership team emphasizes practical application over theoretical exploration.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder.
Competitive Positioning in Evolving Market
The Council addresses growing demand for AI integration in Indian marketing. Brands across sectors seek competitive advantages through technology-driven campaigns. Social Panga’s initiative provides structured expertise to navigate this transition effectively.
According to industry observers, agencies with dedicated AI capabilities will likely capture larger market share. The Council positions Social Panga ahead of competitors still developing these competencies.
“Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands – not just through tools, but through education, experimentation, and execution,” said Gaurav Arora, Co-Founder.
Implementation Strategy and Business Impact
The Council’s scope covers essential marketing functions that impact business growth. Creative workflows benefit from AI automation and optimization. Content creation scales through intelligent systems. Performance tracking improves through data-driven insights.
Brands working with Social Panga gain access to specialized expertise without building internal AI capabilities. This approach reduces investment risk while accelerating implementation timelines.
The Council will expand operations over coming months, according to company statements. This gradual scaling allows for testing and refinement before broader rollout across client accounts.
Strategic Implications for Brand Partnerships
For Indian brands evaluating marketing partners, agencies with proven AI expertise offer clear advantages. Social Panga’s Council demonstrates institutional commitment beyond individual project capabilities.
The initiative represents their commitment to staying competitive in digital marketing while assembling experts from various fields to explore solutions benefiting both clients and service delivery.
