Quick Take
- Stability AI launches Stable Audio 2.5: generating 3-minute compositions in under 2 seconds
- Creative campaigns: Only 6% use unique sound identity despite 8x memorability boost
- WPP partnership: Delivers enterprise access to Fortune 500 clients globally
- Audio inpainting feature: Enables real-time modification of existing tracks
- Dataset compliance: Trained on fully licensed dataset addressing corporate IP compliance concerns
Stability AI Targets Enterprise Sound Branding with Revolutionary Speed
Stability AI has rolled out Stable Audio 2.5, a new enterprise model that creates high-quality, three-minute audio pieces from simple text descriptions in less than two seconds. The UK company is going after a major gap in corporate marketing – while research shows that custom audio makes brands eight times more memorable, only 6% of creative campaigns actually use unique sound branding.
The platform comes with an audio inpainting tool that lets users tweak existing tracks on the fly. Stability AI has also struck a deal with WPP to get the technology into the hands of Fortune 500 companies worldwide.
What sets this apart from other AI audio tools is the training approach – the system runs on completely licensed content, which means companies don’t have to worry about IP headaches when using the generated audio for their campaigns.
