Marketing & Sales

Social Panga has launched an AI Council to transform marketing strategies for Indian brands, enabling better integration of AI in creative workflows and content optimization.

OpenAI is expanding its operations in India to enhance AI access for small businesses, making tools more affordable and tailored to local needs.

Google’s AI Mode launch in India enhances search capabilities, providing businesses with advanced tools for deeper engagement and user interaction. This shift invites companies to adapt their strategies for conversational search.

Indian SMEs are leveraging AI marketing tools to boost revenue by 25-30%, enhance customer engagement, and optimize operations, marking a significant trend in India’s business landscape.

Google has launched AI Mode ads in India to enhance business reach. This initiative offers new advertising opportunities tailored to user intent and engagement.

Indian businesses are increasingly leveraging marketing automation technologies to enhance customer engagement and operational efficiency, projecting significant growth in 2025.

AI-driven personalization is transforming Indian retail, enhancing customer experiences and significantly boosting sales growth, according to industry insights.