Quick Take
- Accenture consolidates Strategy, Consulting, Song, Technology, Operations into unified “Reinvention Services” starting September 1, 2025
- Company secured $1.5 billion in Q3 generative AI bookings with $700 million in matching revenues
- Manish Sharma named first Chief Services Officer to lead integration targeting 30+ mega-deals worth $100 million each
- Strategic overhaul responds to 76% surge in global AI tech spending reaching $644 billion in 2025
- Q3 revenue of $17.7 billion exceeded estimates despite 6% decline in new bookings to $19.7 billion
Global consulting giant restructures five service lines into single AI-powered unit as generative AI bookings reach record $1.5 billion — Accenture
Accenture has announced a major organizational shake-up, merging five distinct service lines into one unified business unit called Reinvention Services on June 20, 2025. The restructuring kicks off September 1, 2025, and positions the $17.7 billion professional services giant to deliver AI-driven solutions faster as enterprise artificial intelligence adoption explodes.
Leadership Changes Target AI Integration Push
Manish Sharma, who currently runs Accenture’s Americas operations, will take the helm of the integrated unit as the company’s first Chief Services Officer. The move brings Strategy, Consulting, Song, Technology, and Operations under one roof, allowing faster solution development and deeper AI integration across client work.
“Today, our clients need more value faster, and Accenture is their reinvention partner of choice,” said Julie Sweet, chair and CEO of Accenture. “These changes to our growth model will allow us to deliver that value and continue to scale our business by being an even stronger engine of reinvention that more rapidly delivers the power of Gen AI.”
The transformation includes several key leadership moves. John Walsh, Accenture’s current global Chief Operating Officer, will step into Sharma’s role as CEO of the Americas. Kate Hogan, current Chief Operating Officer of the Americas, moves up to become the global Chief Operating Officer.
Record AI Bookings Fuel Strategic Overhaul
The reorganization comes as enterprises demand comprehensive digital transformation solutions rather than piecemeal services. Accenture pulled in $1.5 billion in Q3 2025 bookings from generative AI projects alone, with $700 million in matching revenues. Global tech spending on AI-related projects is set to hit $644 billion in 2025, a massive 76% jump from the previous year.
The company landed more than 30 clients worth $100 million or more in Q3 2025, what Sweet calls the firm’s “proxy for reinvention.” These mega-deals show how hungry enterprises are for complete digital transformation, even with economic uncertainty looming.
| Service Line | New Leader | Previous Role |
|---|---|---|
| Strategy | Muqsit Ashraf | Group Chief Executive—Strategy |
| Consulting | Jason Dess | CFO and Enterprise Value Lead |
| Song | Ndidi Oteh | Song Americas Lead |
| Technology | Rajendra Prasad | Chief Information and Asset Engineering Officer |
| Operations | Arundhati Chakraborty | Group Chief Executive—Operations |
Mixed Financial Results Despite Growth Strategy
Despite tough market conditions, Accenture’s focus on large enterprise clients kept revenue growth steady. The company reported Q3 2025 revenue of $17.7 billion, beating analyst estimates of $17.3 billion. This 8% year-over-year increase came mainly from higher spending in financial services.
However, new bookings dropped 6% to $19.7 billion, missing the $21.5 billion analyst estimate. The decline reflects broader market uncertainty, particularly fewer federal contracts under cost-cutting initiatives. Accenture shares fell about 7% after the earnings announcement, with stock value down nearly 20% since early 2025.
Positioning for Professional Services Evolution
The consolidation puts Accenture in position to serve clients facing what Sweet describes as “everything at once: economic volatility, geopolitical complexity and major shifts in customer behavior.” By integrating service offerings, the company delivers comprehensive solutions rather than individual system upgrades.
This transformation signals how professional services firms must operate to stay competitive in the AI era. The integration of creative, consulting, and technology services under one umbrella reflects client demand for holistic solutions that address business strategy, technology implementation, and change management at the same time.
Kate Clifford, currently CHRO of the Americas, will become the global Chief Leadership and Human Resources Officer, succeeding Angela Beatty, rounding out the leadership restructuring.
Digital Transformation Industry Impact
Accenture’s unified approach positions the firm to compete more effectively against traditional consulting firms and emerging AI-native service providers. The company’s deep industry expertise combined with scaled AI capabilities creates a differentiated value proposition for enterprises navigating digital transformation.
The company keeps its geographic market structure across the Americas, EMEA, and Asia Pacific, ensuring regional expertise stays intact while centralizing service delivery capabilities. The success of this restructuring could influence how other major consulting firms organize their service offerings, potentially speeding up industry-wide consolidation of previously separate business units.
The company’s emphasis on being “the most AI-enabled, client-focused professional services company in the world” sets ambitious expectations for this transformation, positioning the firm to capitalize on accelerating enterprise AI adoption across global markets as businesses worldwide grapple with AI integration challenges.
