In these times of being locked up in one’s houses and not being able to go anywhere 70-80% of people tend to go online for everything and anything. Institutions are no exception in this trend. It’s a 24-hour safe alternative for all the parents and students to get a lead in this pandemic era.
Having an online presence in this digital era is a must and can make an institution be more accessible. Having a website will give an institute impressive online presence which can make or break its profiting market.
“72% of users having access to internet will probably Google about their surrounding institutes first thing even before consulting someone.”
At least every owner should understand the baseline of having a website dedicated to the institute in order to make profits from it. With our experience and line of expertise we have helped a lot of institutes in past as well with the same.
4.66 billion People across the world have access to internet all the time that’s 59.5 percent of the global population according to a survey by Statista. If this doesn’t make you think about your institute’s online presence then nothing will.
Why your institute / schools need a website or an online presence in this digital era?
A website is like a fixed deposit within the customers mindset
A person is likely to go for your institute now-a-days if and only if your institute have a website. Having a great and active website will give your institution an upper hand when a consumer is looking for an institute nearby or even abroad. In this digital era people expect to have everything be available online at their disposal at any time.
Internet is today’s morning newspaper
Earlier if people needed to know about an institute they will turn towards newspaper advertisements or so for information. Or otherwise they had to visit the institute themselves. But as per 21st century one can visit any places with a click. People rely on internet for most of the important information they need to know about anything.
When you or your institute have a website it gives your website an opportunity to be listed on Google, Bing, Baidu and Yahoo to name a few. This will not even help your online presence but also give the consumers an upper hand in finding your business.
People who have fully prepared always save time
Having a website is just like giving students and parents an E-brochure beforehand that answers their each and every basic questions and make it easier to learn more about the institute before visiting. An interactive website will help your customers knowing basic information like working hours, courses offered, availability of hostels or not and other needful.
It will automatically divert the unlikely consumers and give your institution a more appropriate lead to head forward with. A lot of top universities and training institutes have websites across platform, this is a heads up for you.
Smart-marketing = Social proof
When a person is in a situation where they are unsure of an institute or a brand name, they will often look to others for clues concerning the right institution or brand. So what others say about your institute on the internet matters a lot in keeping up your online presence. If you have a 5-star review on Google or Yelp you are most likely to be recommended to others than the institute with a lesser or no reviews.
Everything in one place
As talked about earlier giving all the basic information about your institution on your website is always a plus point. But along with basic information you can provide all the necessary and important information about your institute in one place. Information such as:
- Contact details
- Address
- Contact or appointment forms
- Course list
- Enrollment fees or any other fees
- Syllabus
- Yearly Calendar
- Events
- Promotions
How a website can help you?
- Credibility: Over 48% don’t even consider a business if it doesn’t have any website. So if you want your consumer to know your existence you need to have a website.
- Accessibility: When it comes to engaging with an institute, people prefer to use the institute’s official website rather than just a Facebook page or something in similar lines.
- Understanding: When you have a website it can help you build a strong and long lasting relationship with your consumers in a long run.
- Services &products: Presentation plays a crucial role if you want people to buy your products or services. As for one’s institution the more people know about the institute the more actively it grows.
- Brand visibility: As said earlier if it’s visible it will grow. A website will not only give your institution a gateway to visibility but also show your institute as an individual institute with all its glory.
- Google search benefits: Having a website at your disposal will get your website into Google search listing, making it way easier for clients to find you.
- Online marketing: A website will help you market your institute digitally to the appropriate audience and in way cheaper method than traditional marketing.
Now all you need is a strong website
Since now you know everything about the benefits of having a website all you need is a website. Having a strong online presence will give you a lot more than just sales. It will give you and your institution a platform to be visible and available to your consumers. In a world driven with internet having a website that has a strong online presence with an even stronger social proof is nothing but profits for one’s institute. Get your website built with us and give your institute an even more uplifting value.
Ready to have your own website for a greater opportunities?
Hope we have helped you having a better understanding of having a website. And as we helped you here, we are also here to help you have a professional website created for your institution. Even if your have a basic website or an idea about your website we’ll help you make it and open the doors to multiple opportunities.
Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can benefit from their weaknesses. Sooner you get a website, the faster the outcomes will be there for your institution.
There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.