Quick Take
- EqualAI launches October 2 in Delhi-NCR for Android users
- AI service targets 87% reduction in spam call interruptions
- One million daily users targeted by mid-2026
- Backed by Prosus and Valiant Capital investors
- Expansion planned across Mumbai, Bengaluru, Hyderabad
Equal’s AI assistant takes aim at India’s spam call epidemic with smart call management
Hyderabad startup shoots for one million daily users by 2026 as 60% of Indians deal with three-plus spam calls daily — Equal
A Hyderabad-based startup called Equal is rolling out India’s first AI-powered call assistant on October 2, built specifically to tackle the country’s massive spam call problem. The service, dubbed EqualAI, starts with Android users in Delhi-NCR and will later expand to Mumbai, Bengaluru, and Hyderabad. iOS users can expect the service down the line.
The timing makes sense given India’s spam call crisis. More than 60% of the population gets hit with over three spam calls every single day. EqualAI doesn’t just identify callers – it actively manages calls using live transcripts and smart responses.
“We wanted to create an AI assistant tailored for India’s needs,” said Keshav Reddy, founder and CEO of Equal. “EqualAI not only answers calls but also provides context, allowing users to take action seamlessly, enhancing the call experience without unnecessary interruptions.”
Smart Call Handling Sets the Service Apart
EqualAI goes way beyond typical caller ID apps by adding active call management features. Users can give instructions through the app – like directing delivery people or setting up callbacks – while deciding when they actually want to talk to callers themselves.
The AI assistant delivers real-time call transcripts and contextual details, helping users make smart choices about handling calls without picking up every ring. Equal projects this approach will slash spam call interruptions by 87%.
Big Growth Plans with Serious Investor Support
Equal has its sights set on one million daily active users by mid-2026. The company has backing from major investors including Prosus and Valiant Capital, showing real market confidence in what the startup is building.
The investor support highlights growing interest in AI solutions that solve real everyday problems for consumers in emerging markets. Equal is positioning itself right at the sweet spot where artificial intelligence meets practical utility for Indian smartphone users.
Bigger Picture: AI Tools for Everyday Life
The EqualAI launch marks a major step in Equal’s larger game plan to expand AI capabilities for regular consumer tasks. The company sees call management as a gateway into a broader ecosystem of AI-powered personal assistance tools.
With India still dealing with massive volumes of unwanted calls, solutions like EqualAI could completely change how people handle phone security and communication efficiency. The move reflects a broader trend of using artificial intelligence to improve daily interactions while giving consumers back their privacy and control.
The rollout strategy makes sense too – starting with Delhi-NCR and expanding to major metros lets Equal fine-tune the service based on user feedback before going nationwide.
